Every cannabis era will have its turning point. The first was the cannabinoids. Next came concentrates. The focus has shifted to the terpenes aromatic compounds which give cannabis its distinctive identity. Cannabis Terpenes, which are derived from cannabis among other compounds, are now the most sought-after ingredient for the industry. This is not just due to their flavor and authenticity, but also because of the quality they offer to products.
Why the terpenes that are extracted from cannabis are altering Expectations
For decades, manufacturers have used blends of botanicals to mimic cannabis strains. Mixtures of lavender, lemon or pine may provide a rough idea of a strain’s profile but cannot capture its depth. Terpenes that are derived from cannabis have established the standards for terpenes. They are extracted from hemp and cannabis plants. Their aroma is full spectrum, just like the flower.
Image credit: massterpenes.com
Customers notice the difference. Instead of tasting artificial, like “blueberry candy” or “artificial lime,” these terpenes deliver the earthy, spicy, and sweet notes that cannabis enthusiasts instantly are able to recognize. A growing number of brands are shifting to Cannabis derived Terpenes to replace synthetic counterparts due to their authenticity.
Live Resin Terpenes are gaining popularity
Live resin Terpenes were one of the first breakthroughs. Contrary to traditional methods, that begin with cured plant material then flash freeze it, live resin extraction starts with fresh flash-frozen cannabis. This avoids the loss of volatile compounds that typically occur during drying.
This creates an aroma of terpenes that is so vivid it’s like breathing the aroma of freshly picked plants. This means that producers will be able to create products with the finest taste and scent. For consumers, it’s a chance to experience cannabis in the purest of forms, something that even experienced smokers appreciate.
Live Terpenes and the Cold-Cure Revolution
Cold-cure extraction of live terpenes is opening up new possibilities. By lowering the heat applied during processing, cold curing preserves delicate aromatic molecules that make up the distinctive character of each strain. This creates terpenes that have a greater “loud” and expressive. They add an extra dimension to concentrates, edibles and vapes.
For brands who want to be recognized, including “cold-cured live Terpenes that have been cured by cold” on the label isn’t just a marketing move–it is a sign of quality and a promise of authenticity that consumers are beginning to demand.
Cannabis Derived Terpenes for Every Market
Not every producer needs the most powerful, highest-quality series. That’s why the market now includes both Cannabis-Derived (CDT) series as well as Hemp-Derived Terpene (HDT) options. CDTs, often contrasted with pure resin are top of the line, whereas HDTs provide an entry-level product that is suitable for smaller brands as well as those looking to move away from botanical Terpenes to synthetic.
There’s something for anyone for everyone, from small-scale craft extractors, to huge-scale companies looking to connect with mainstream audiences. The terpene industry has matured: authentic products of high quality are no longer limited to the exclusive market.
Terpene Its authenticity is important
Authenticity has more to do with trust than taste. People are more informed than ever before, consuming labels and researching ingredients prior to buying. Terpenes that are cannabis-derived are a dependable ingredient in products, as they are the true essence of cannabis, not an imitation.
In a sector that is struggling to overcome the stigma and misinformation, authenticity helps build confidence. Live resin terpenes have the ability to capture freshness, while live Terpenes can show subtle nuance. These ingredients allow brands to stand out by aligning themselves with the needs of the consumer for transparency.
Final Thoughts
Cannabis is always more than just cannabinoids. It’s about a complete sensory experience that includes the aroma that fills the space and the flavor that lasts in the mouth and the subtle flavors which distinguish each variety. By embracing Cannabis-derived terpenes, producers are moving beyond imitation and into a future defined by authenticity.
The market has demonstrated that quality and flavor can shift as fast as the expectations of consumers. The availability of Cannabis-derived Terpenes that are available in various levels allows companies to increase the quality of their products, and consumers to enjoy cannabis the original way.